When customers call your business you have what every marketer dreams off – their undivided ear and attention.
Customers have called you and that means they have the time to listen. Why not use this time – how long or short it is – to engage and communicate.
There are many reasons that can be stated to promote this channel but the most important of all is that by adding customized content that relates relevant information to your callers you are sending the message that you care about not wasting your customers time – after all not only are you trying to entertain them while they wait but also have invested in ensuring that the telephone experience is professional and informative.
Most organizations will spend a lot of money on introducing new technology into their customer touchpoints, but when it comes to investing in professional voices for their recordings they think mediocre is good enough.
Human beings get annoyed by a variety of things they experience through their senses and the telephone experience is won or lost through the audio experience which is delivered through the tone, pace and pitch of the voice of your IVR.
It is necessary to note that while there may not be a degree in voice over training, the art of professional voice over is a skill. Full time voice over talents have years of experience that allows them to manage their voice and style of read. They come equipped with a myriad of vocal styles they can produce and even more importantly they can maintain and reproduce.
Have you ever wondered how an IVR system that has been in place for many years can still maintain consistency in tone, pitch and style throughout the years ?
That is the power of a professional voice over talent.